Donor Engagement Video | Jane/Finch Community and Family Centre
Client: Jane/Finch Community and Family Centre
Project: Donor Engagement Video
Produced by: BIGSIX MEDIA
Introduction:
BIGSIX MEDIA partnered with the Jane/Finch Community and Family Centre to produce a donor engagement video aimed at reigniting a sense of giving within its existing support base while attracting new funders. The Jane/Finch Centre, a multi-service agency, offers a wide array of programs and services that cater to individuals of all ages, from early years programs to seniors’ support initiatives. This video sought to highlight the importance of the Centre to the Jane-Finch community and encourage viewers to contribute to its impactful work.
Objectives:
The primary purpose of this video was to inspire generosity and investment in the Jane/Finch Centre’s mission. By showcasing its vital services and the heartfelt stories of its impact, the video sought to deepen the connection between the Centre and its donors while encouraging new supporters to join its cause.
Key Features and Benefits:
Essence of the Centre: The video captured the heart and soul of the Jane/Finch Community and Family Centre, showcasing the meaningful ways it supports the community—from early childhood programs to seniors’ services.
Voices of Leadership and Staff: Featuring Executive Director Michelle Dagnino and a dedicated staff member, the video offered a personal and well-rounded perspective on the Centre’s mission, values, and impact.
Community Impact: Through visuals and interviews, the video highlighted the transformative effects of the Centre’s programs on individuals and families, emphasizing why continued support is critical.
Call to Action: The video encouraged viewers to join the Centre’s mission by donating, volunteering, or becoming long-term supporters.
Strategic Length: At under 4 minutes, the video was concise and engaging, making it ideal for multiple platforms, including social media, email campaigns, and fundraising events.
Outcomes:
The donor engagement video successfully conveyed the vital role of the Jane/Finch Community and Family Centre in supporting the community’s most pressing needs. By presenting the Centre’s mission through compelling storytelling and impactful visuals, the video fostered a renewed sense of commitment among existing donors while sparking interest among potential funders.
Conclusion:
BIGSIX MEDIA is honored to have produced this donor engagement video for the Jane/Finch Community and Family Centre. By weaving together the voices of leadership and staff with the powerful narrative of community impact, the video serves as a heartfelt appeal to support the Centre’s critical work. It is a testament to the Centre’s enduring importance to the Jane-Finch community and the incredible difference it makes in the lives of those it serves.