Farm Festival - Donor Engagement / Appeal Video | Black Creek Community Farm

Client: Black Creek Community Farm
Project: Donor Engagement / Appeal Video – 2025 Farm Festival
Produced by: BIGSIX MEDIA

Introduction:

BIGSIX MEDIA partnered with Black Creek Community Farm to produce a donor engagement and appeal video centered around the 2025 Farm Festival, one of the farm’s flagship community events. This project was designed to showcase the vibrancy, impact, and importance of Black Creek Community Farm through real moments captured during the festival, paired with a compelling voiceover that invited donors and partners to invest in the farm’s ongoing mission.

Objectives:

The primary purpose of this video was to:

• Demonstrate the community impact of Black Creek Community Farm in real time.

• Encourage new and returning donors to support the farm’s initiatives.

• Highlight the value of partnerships and community engagement.

• Visually show donors exactly what their contributions help sustain, from youth programming to food security initiatives, environmental education, and community-building activities.

Key Features and Benefits:

1. Live Event Storytelling:
   The video captured the essence of the 2025 Farm Festival — families engaging in activities, local vendors participating, youth programs in action, and the overall energy of the community gathering. This authentic coverage provided a real-world demonstration of the farm’s impact.

2. Purpose-Driven Voiceover:
   A carefully crafted voiceover guided viewers through the story, connecting festival scenes to the broader mission of the farm. The narration underscored the importance of donor support and emphasized how contributions translate into tangible benefits for the community.

3. Showcasing Community Programs:
   Viewers saw firsthand how the farm’s initiatives — food education, environmental stewardship, youth engagement, and access to fresh produce — positively influence the Black Creek community. This transparency strengthened trust and donor confidence.

4. Visual Appeal and Emotional Resonance:
   The combination of engaging festival footage, community interactions, and mission-aligned messaging created an emotionally compelling piece designed to inspire action and deepen donor commitment.

5. Multi-Platform Usability:
   The video was produced to work seamlessly across fundraising events, email appeals, social media campaigns, and presentations to potential partners and funders.

Outcomes:

The donor appeal video provided Black Creek Community Farm with a powerful storytelling tool that clearly communicated the impact of its work. By showing the festival in full motion and connecting it to the broader mission, the video helped strengthen donor relationships, attract new supporters, and reinforce the farm’s vital role in community resilience, food security, and environmental education.

Conclusion:

BIGSIX MEDIA is honored to have supported Black Creek Community Farm with this Farm Festival donor engagement video. Through authentic storytelling, purposeful visuals, and mission-aligned messaging, the final piece showcases the heart of the farm — its people, its programs, and its lasting impact — while inspiring donors and partners to invest in its continued success.